Another one on advertisement

Howdy! The other day I posted on a very funny advert campaign from a well-known chocolate brand. Today I'm doing the same with a new sensation on British TV. Actually, they are two. The main character is Alexandr Orlov, a meerkat of Russian origin, who runs a website aiming to compare meerkats. He is somehow upset because people mistake his site for another one. can you tell me the name of the website?